Suche in IZI-Datenbank.de
Ergebnisse:
Mechler, Konstantin: Rausch, Juliane: Mountford, William K.: Ries, Markus: Disease awareness or subtle product placement? Orphan diseases featured in the television series "House, M.D." - a cross-sectional analysis. [2020]
Beaufort, Maren: How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study. [2019]
Naderer, Brigitte: Karsay, Kathrin: Detecting the persuasive intent of product placements in photographic love stories: Consequences for brand recall and brand evaluation. [2018]
Olson, Jacquelyn: Generation Z perceptions of product placement in original Netflix content. [2018]
Chan, Fanny Fong Yee: Lowe, Ben: Petrovici, Dan: Young adults' percecptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong. [2017]
Brown, Callie L.: Matherne, Camden E.: Bulik, Cynthia M.: Howard, Janna B.: Ravanbakht, Sophie N.: u.a.: Influence of product placement in children's movies on children's snack choices. [2017]
Brunbauer, Stefan: Matthes, Joerg: Wissensvermittlung durch Produktplatzierungen. Lerneffekte von platzierten Marken- und Produktinformationen in unterhaltenden Medieninhalten [2016]
Siegert, Gabriele (Hrsg.): Wirth, Werner (Hrsg.): Weber, Patrick (Hrsg.): Lischka, Juliane A. (Hrsg.): Handbuch Werbeforschung. [2016]
Matthes, Joerg: Naderer, Brigitte: Children's consumption behavior in response to food product placements in movie. [2015]
Goetz, Maya: Eine Unterrichtsstunde zu Germany's next Topmodel. tv profiler 1. [2011]
Gerhards, Claudia: Gute Unterhaltung trotz programmintegrierter Werbung? [2011]
Blake, Kelly D.: Viswanath, Kosicki: Blendon, Robert J.: Vallone, Donna: The role of reported tobacco-specific media exposure on adult attitudes towards proposed policies to limit the portrayal of smoking in movies. [2010]
Shrum, L. J.: Lowrey, Tina M.: Liu, Yuping: Emerging issues in advertising research. [2009]
Wirth, Werner: Matthes, Joerg: Schemer, Christian: Husmann, Thomas: Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. [2009]
Schemer, Christian: Matthes, Joerg: Wirth, Werner: Textor, Samuel: Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos. [2008]
Schemer, Christian: Matthes, Joerg: Wirth, Werner: Werbewirkung ohne Erinnerungseffekte? Eine experimentelle Studie zum Mere Exposure-Effekt bei Product Placements. [2007]
Bertram, Juergen: Mattscheibe. Vom Niedergang des Fernsehens. [2006]
Cassady, Diana: Townsend, Marilyn: Bell, Robert A.: Watnik, Mitchell: Portrayals of branded soft drinks in popular American movies: A content analysis. [2006]
MacAllister, Matthew P.: Selling Survivor. The use of TV news to promote commercial entertainment. [2006]
Arnold, Harry C.: Product placement during the family viewing hour. [2006]
Autor
Schlagwort
(20)
(15)
(11)
(8)
(8)
(8)
(7)
(7)
(7)
(6)
(6)
Publikationstyp
(18)
(1)
(1)
(4)
(12)
(10)
(2)
(1)
(2)
(1)
Erscheinungsjahr
(1)
(1)
(2)
(2)
(2)
(1)
(2)
(1)
(15)
(4)
Sprache
(17)
(14)
Zeitschrift
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
Bitte Dokument und Feld auswählen