Suche in IZI-Datenbank.de
Ergebnisse:
Gleich, Uli: Anthropomorphisierung als Gestaltungselement in der Werbung. [2022]
Jung, Anna-Katharina: Stieglitz, Stefan: Kissmer, Tobias: Mirbabaie, Milad: Kroll, Tobias: Click me ....! The influence of clickbait on user engagement in social media and the role of digital nudging. [2022]
Sato, Priscila de Morais: Leite, Fernanda Helena Marrocos: Khandpur, Neha: Martins, Ana Paula Bortoletto: Mais, Lais Amaral: "I like the one with Minions": The influence of marketing on packages of ultra-processed snacks on children's food choices. [2022]
Blazek, Janelle L.: Saint Arnault, Denise M.: Carter, Rona: Breasts, butts, and thighs - oh my! Weight spurt and body image messages in girls' puberty books. [2022]
Feijoo, Beatriz: Lopez-Martinez, Adela: Nunez-Gomez, Patricia: Body and diet as sales pitches: Spanish teenagers' perceptions about influencers' impact on ideal physical appearance. [2022]
Bermudez-Gonzalez, Guillermo: Sanchez-Teba, Eva Maria: Benitez-Marquez, Maria Dolores: Montiel-Chamizo, Amanda: Generation Z young people's perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. [2022]
Zozaya-Durazo, Luisa: Sadaba-Chalezquer, Charo: Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms. [2022]
Balaban, Delia Cristina: Mucundorfeanu, Meda: Muresan, Larisa Ioana: Adolescents' understanding of the model of sponsored content of social media influencer Instagram stories. [2022]
Holvoet, Sanne: De Jans, Steffi: De Wolf, Ralf: Hudders, Liselot: Herrewijn, Laura: Exploring teenagers' folk theories and coping strategies regarding commercial data collection and personalized advertising. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Feijoo, Beatriz: Sadaba, Charo: When ads become invisible: Minors' advertising literacy while using mobile phones. [2022]
van der Bend, Daphne L. M.: Jakstas, Tammie: van Kleef, Ellen: Shrewsbury, Vanessa A.: Bucher, Tamara: Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges. [2022]
van Reijmersdal, Eva A.: Opree, Suzanna J.: Cartwright, Robert F.: Brand in focus: Activating adolescents' persuation knowledge using disclosures for embedded advertising in music videos. [2022]
Krebs, Cornelia: Kueppers, Markus: Vom Sound zur Markenwelt - die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments. [2022]
Johnson, Benjamin K.: Bradshaw, Amanda S.: Davis, Julia: Diegue, Vanessa: Frost, Lily: u.a.: Credible influencers. Sponsored YouTube personalities and effects of warranting cues. [2022]
Shin, Wonsun: Marketing to children through digital media. Trends and issues. [2021]
Binder, Alice: Matthes, Joerg: Ernaehrungsbotschaften in den Medien: Persuasive Strategien und deren Wirkungen auf Kinder. [2021]
Gleich, Uli: Effekte der Corona-Pandemie auf die Werbekommunikation. [2021]
Kim, Bogoan: Xiong, Aiping: Lee, Dongwon: Han, Kyungsik: A systematic review on fake news research through the lens of news creation and consumption: Research efforts, challenges, and future directions. [2021]
Dias, Patricia: Tavares, Raquel: Gender representation in TV advertising for children: Children's perceptions and advertising literacy. [2021]
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