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Ergebnisse:
Gleich, Uli: Anthropomorphisierung als Gestaltungselement in der Werbung. [2022]
Geraghty, Lincoln: Star Wars, children's film culture, and fan paratexts. [2022]
Sato, Priscila de Morais: Leite, Fernanda Helena Marrocos: Khandpur, Neha: Martins, Ana Paula Bortoletto: Mais, Lais Amaral: "I like the one with Minions": The influence of marketing on packages of ultra-processed snacks on children's food choices. [2022]
Rasmussen, Eric E.: Riggs, Rachel E.: Sauermilch, Willow S.: Kidfluencer exposure, materialsm, and U.S. tweens' purchase of sponsored products. [2022]
Zozaya-Durazo, Luisa: Sadaba-Chalezquer, Charo: Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms. [2022]
Balaban, Delia Cristina: Szambolics, Julia: A proposed model of self-perceived authenticity of social media influencers. [2022]
Balaban, Delia Cristina: Mucundorfeanu, Meda: Muresan, Larisa Ioana: Adolescents' understanding of the model of sponsored content of social media influencer Instagram stories. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Feijoo, Beatriz: Sadaba, Charo: When ads become invisible: Minors' advertising literacy while using mobile phones. [2022]
van der Bend, Daphne L. M.: Jakstas, Tammie: van Kleef, Ellen: Shrewsbury, Vanessa A.: Bucher, Tamara: Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges. [2022]
Martinez-Pastor, Esther: Vizcaino-Laorga, Ricardo: Atauri-Mezquida, David: Analysis of patterns of use, production, and activity in kid YouTuber channels. A longitudinal study through three cultural contexts: United States, United Kingdom, and Spain. [2022]
Balaban, Delia C.: Mucundorfeanu, Meda: Naderer, Brigitte: The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects. [2022]
Feller, Gavin: Burroughs, Benjamin: Branding kidfluencers: Regulating content and advertising on YouTube. [2022]
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Krebs, Cornelia: Kueppers, Markus: Vom Sound zur Markenwelt - die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments. [2022]
Feijoo, Beatriz: Lopez-Martinez, Adela: Nunez-Gomez, Patricia: Body and diet as sales pitches: Spanish teenagers' perceptions about influencers' impact on ideal physical appearance. [2022]
Lausch, Kayti: "Tune in to the affirmative": The family channel and the politics of positive programming. [2021]
Gleich, Uli: Konsumentenreaktionen auf Werbebotschaften - nicht immer positiv. [2021]
Haas, Michael: Keller, Anna: "Alexa, adv(ert)ise us!". How smart speakers and digital assistants challenge advertising literacy amongst young people. [2021]
Kuehn, Jessica: Riesmeyer, Claudia: Brand endorsers with role model function. Social media influencers' self-perception and advertising literacy. [2021]
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