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Ergebnisse:
Collao, Konrad: The kaleidoscope. Young people's relationships with news. [2023]
Redvall, Eva Novrup: Creating serialised live action drama for children. Talent development, affordable volume fiction, and portable brand characters at DR. [2023]
Qassim, Andreas Magnusson: SVT Barn online and In Love: Searching for identity in a world of smartphones and digital interaction. [2023]
van Reijmersdal, Eva A.: Opree, Suzanna J.: Cartwright, Robert F.: Brand in focus: Activating adolescents' persuation knowledge using disclosures for embedded advertising in music videos. [2022]
Balaban, Delia C.: Mucundorfeanu, Meda: Naderer, Brigitte: The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects. [2022]
Packer, Jessica: Croker, Helen: Goddings, Anne-Lise: Boyland, Emma J.: Stansfield, Claire: u.a.: Advertising and young people's critical reasoning abilities: Systematic review and meta-analysis. [2022]
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Negreira-Rey, Maria-Cruz: Velasquez-Herrero, Jorge: Lopez-Garcia, Xose: Blurring boundaries between journalists and "TikTok"ers: Journalistic role performance on "TikTok". [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Krebs, Cornelia: Kueppers, Markus: Vom Sound zur Markenwelt - die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments. [2022]
Akestam, Nina: Rosengren, Sara: Dahlen, Micael: Liljedal, Karina T.: Berg, Hanna: Gender stereotypes in advertising have negative cross-gender effects. [2021]
Thomas, Robert James: White, Gareth Reginald Terence: Samuel, Anthony: Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. [2021]
Edeka Verlagsgesellschaft, Hamburg (Hrsg.): Egmont Ehapa Media, Berlin (Hrsg.): Gruner und Jahr, Hamburg (Hrsg.): Panini Verlag, Stuttgart (Hrsg.): Super RTL, Koeln (Hrsg.): Kinder Medien Monitor (KiMMo) 2021. Berichtsband. [2021]
Gleich, Uli: Konsumentenreaktionen auf Werbebotschaften - nicht immer positiv. [2021]
Gleich, Uli: Auditive Werbekommunikation. [2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Gleich, Uli: Zielgruppenforschung als Grundlage fuer Werbekommunikation. [2020]
Segijn, Claire M.: Araujo, Theo: Voorfeld, Hilde A. M.: Smit, Edith G.: Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. [2020]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther: Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. [2020]
Egmont Ehapa Media, Berlin (Hrsg.): Gruner und Jahr, Hamburg (Hrsg.): Panini Verlag, Stuttgart (Hrsg.): Spiegel Verlag, Hamburg (Hrsg.): Zeit Verlag, Hamburg (Hrsg.): Kinder Medien Monitor (KiMMo) 2020. Berichtsband. [2020]
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