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Ergebnisse:
Negreira-Rey, Maria-Cruz: Velasquez-Herrero, Jorge: Lopez-Garcia, Xose: Blurring boundaries between journalists and TikTokers: Journalistic role performance on TikTok. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
van Reijmersdal, Eva A.: Opree, Suzanna J.: Cartwright, Robert F.: Brand in focus: Activating adolescents' persuation knowledge using disclosures for embedded advertising in music videos. [2022]
Balaban, Delia C.: Mucundorfeanu, Meda: Naderer, Brigitte: The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects. [2022]
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Krebs, Cornelia: Kueppers, Markus: Vom Sound zur Markenwelt - die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments. [2022]
Packer, Jessica: Croker, Helen: Goddings, Anne-Lise: Boyland, Emma J.: Stansfield, Claire: u.a.: Advertising and young people's critical reasoning abilities: Systematic review and meta-analysis. [2022]
Edeka Verlagsgesellschaft, Hamburg (Hrsg.): Egmont Ehapa Media, Berlin (Hrsg.): Gruner und Jahr, Hamburg (Hrsg.): Panini Verlag, Stuttgart (Hrsg.): Super RTL, Koeln (Hrsg.): Kinder Medien Monitor (KiMMo) 2021. Berichtsband. [2021]
Gleich, Uli: Konsumentenreaktionen auf Werbebotschaften - nicht immer positiv. [2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Akestam, Nina: Rosengren, Sara: Dahlen, Micael: Liljedal, Karina T.: Berg, Hanna: Gender stereotypes in advertising have negative cross-gender effects. [2021]
Thomas, Robert James: White, Gareth Reginald Terence: Samuel, Anthony: Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. [2021]
Gleich, Uli: Auditive Werbekommunikation. [2021]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther: Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. [2020]
Egmont Ehapa Media, Berlin (Hrsg.): Gruner und Jahr, Hamburg (Hrsg.): Panini Verlag, Stuttgart (Hrsg.): Spiegel Verlag, Hamburg (Hrsg.): Zeit Verlag, Hamburg (Hrsg.): Kinder Medien Monitor (KiMMo) 2020. Berichtsband. [2020]
Gleich, Uli: Zielgruppenforschung als Grundlage fuer Werbekommunikation. [2020]
Folkvord, Frans: Roes, Elze: Bevelander, Kirsten: Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions. [2020]
Lim, Heejin: Childs, Michelle: Visual storytelling on Instagram: branded photo narrative and the role of telepresence. [2020]
Vargas-Bianchi, Lizardo: Mensa, Marta: Do you remember me? Women sexual objectification in advertising among young consumers. [2020]
van Reijmersdal, Eva A.: van Dam, Sophia: How age and disclosures of sponsored influencer videos affect adolescents' knowledge of persuasion and persuasion. [2020]
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