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Ergebnisse:
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Segijn, Claire M.: Araujo, Theo: Voorfeld, Hilde A. M.: Smit, Edith G.: Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. [2020]
Gleich, Uli: Werbung in sozialen Netzwerken. [2019]
Schwaiger, Lisa: Social Media. [2019]
Harris, Jennifer: Frazier, Willie: Fleming-Milici, Frances: Hubert, Patrice: Rodriguez-Arauz, Gloriana: u.a.: A qualitative assessment of US Black and Latino adolescents' attitudes about targeted marketing of unhealthy food and beverages. [2019]
Qutteina, Yara: Hallez, Lotte: Mennes, Nine: De Backer, Charlotte: Smits, Tim: What do adolescents see on social media? A diary study of food marketing images on social media. [2019]
Gleich, Uli: Influencer-Marketing. [2018]
elbdudler, Hamburg (Hrsg.): Elbdudler Jugendstudie 2018. [2018]
De Pauw, Pieter: De Wolf, Ralf: Hudders, Liselot: Cauberghe, Veroline: From persuasive messages to tactics: Exploring children's knowledge and judgement of new advertising formats. [2018]
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