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Ergebnisse:
Negreira-Rey, Maria-Cruz: Velasquez-Herrero, Jorge: Lopez-Garcia, Xose: Blurring boundaries between journalists and TikTokers: Journalistic role performance on TikTok. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Akestam, Nina: Rosengren, Sara: Dahlen, Micael: Liljedal, Karina T.: Berg, Hanna: Gender stereotypes in advertising have negative cross-gender effects. [2021]
Thomas, Robert James: White, Gareth Reginald Terence: Samuel, Anthony: Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. [2021]
Edeka Verlagsgesellschaft, Hamburg (Hrsg.): Egmont Ehapa Media, Berlin (Hrsg.): Gruner und Jahr, Hamburg (Hrsg.): Panini Verlag, Stuttgart (Hrsg.): Super RTL, Koeln (Hrsg.): Kinder Medien Monitor (KiMMo) 2021. Berichtsband. [2021]
Gleich, Uli: Auditive Werbekommunikation. [2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Segijn, Claire M.: Araujo, Theo: Voorfeld, Hilde A. M.: Smit, Edith G.: Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. [2020]
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