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Ergebnisse:
Gleich, Uli: Anthropomorphisierung als Gestaltungselement in der Werbung. [2022]
Denk, Janis: Burmester, Alexa: Kandziora, Michael: Clement, Michel: The impact of COVID-19 on music consumption and music spending. [2022]
Rasmussen, Eric E.: Riggs, Rachel E.: Sauermilch, Willow S.: Kidfluencer exposure, materialsm, and U.S. tweens' purchase of sponsored products. [2022]
Gleich, Uli: Werrbung und Diversitaet. [2022]
Muir, Robyn: 'Into the unknown': Using facet methodology to explore the Disney princess phenomenon. [2022]
Bermudez-Gonzalez, Guillermo: Sanchez-Teba, Eva Maria: Benitez-Marquez, Maria Dolores: Montiel-Chamizo, Amanda: Generation Z young people's perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. [2022]
Zozaya-Durazo, Luisa: Sadaba-Chalezquer, Charo: Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Staniewski, Marcin: Awruk, Katarzyna: The influence of Instagram on mental well-being and purchasing decisions in a pandemic [2022]
van der Bend, Daphne L. M.: Jakstas, Tammie: van Kleef, Ellen: Shrewsbury, Vanessa A.: Bucher, Tamara: Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges. [2022]
Roth-Cohen, Osnat: Rosenberg, Hananel: Lissitsa, Sabina: Are you talking to me? Generation X, Y, Z responses to mobile advertising. [2022]
Feller, Gavin: Burroughs, Benjamin: Branding kidfluencers: Regulating content and advertising on YouTube. [2022]
Kempt, Hendrik: Nagel, Saskia K.: Fake News zwischen Freiheisrechten und Verantwortung. [2022]
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Packer, Jessica: Croker, Helen: Goddings, Anne-Lise: Boyland, Emma J.: Stansfield, Claire: u.a.: Advertising and young people's critical reasoning abilities: Systematic review and meta-analysis. [2022]
Gleich, Uli: Konsumentenreaktionen auf Werbebotschaften - nicht immer positiv. [2021]
Schwender, Clemens: Flechsig, Selina: Der beste Film aller Zeiten. Persoenlicher Mediengeschmack. [2021]
Adler, Dorothea: Lange, Benjamin P.: Schwab, Frank: Ich sehe was, was du nicht sehen wuerdest - und das habe ich mir auch verdient. [2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Bigeye, Orlando, Fla. (Hrsg.): Gender: Beyond the binary. Americans' attitudes, lifestyles, purchasing behaviors, and the implications for advertisers and marketers. A Bigeye 2021 national study. [2021]
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