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Croes, Emmelyn: Bartels, Jos:
Young adults' motivations for following social influencers and their relationship to identification and buying behavior.
[2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David:
Television fandom. Study of its impact on the Netflix's social media communication strategy.
[2021]
Bigeye, Orlando, Fla. (Hrsg.):
Gender: Beyond the binary. Americans' attitudes, lifestyles, purchasing behaviors, and the implications for advertisers and marketers. A Bigeye 2021 national study.
[2021]
Lim, Heejin: Childs, Michelle:
Visual storytelling on Instagram: branded photo narrative and the role of telepresence.
[2020]
Ambrose, Grace J:, Meng, Juan: Ambrose, Paul J.:
Why do millennials use Facebook? Enduring insights.
[2020]
Belanche, Daniel: Flavian, Marta: Ibanez-Sanchez, Sergio:
Followers' reactions to influencers' Instagram posts.
[2020]
Aubrey, Jennifer Stevens: Speno, Ashton Gerding: Gamble, Hilary:
Appearance framing versus health framing of health advice: Assessing the effects of a YouTube channel for adolescent girls.
[2020]
Youn, Seounmi: Shin, Wonsun:
Adolescents' responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure.
[2020]
Fritz, Alice Marianne:
"Buy everything": the model consumer-citizen of Disney's Zootopia.
[2020]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther:
Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria.
[2020]
Jaakkola, Maarit:
From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre.
[2020]
Lapierre, Matthew A.: Krcmar, Marina: Choi, Eunjoo: Haberkorn, Kristen A.: Locke, Sarah J.:
Take a deep breath: the effects of televison exposure and family communication on family shopping-related stress.
[2020]
Gleich, Uli:
Zielgruppenforschung als Grundlage fuer Werbekommunikation.
[2020]
Ho, Hillbun: Shin, Wonsun: Lwin, May O.:
Social networking site use and materialistic values among youth: The safeguarding role of the parent-child relationship and self-regulation.
[2019]
Gleich, Uli:
Werbung in sozialen Netzwerken.
[2019]
Beaufort, Maren:
How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study.
[2019]
Bamfo, Bylon Abeeku: Kraa, Jerry Jay: Asabere, Perdita: Atarah, Bede Akorige:
Effect of television adverts on children's purchase behaviour: Evidence from Ghana.
[2019]
Harris, Jennifer: Frazier, Willie: Fleming-Milici, Frances: Hubert, Patrice: Rodriguez-Arauz, Gloriana: u.a.:
A qualitative assessment of US Black and Latino adolescents' attitudes about targeted marketing of unhealthy food and beverages.
[2019]
vom Orde, Heike:
Influencer-Marketing in sozialen Medien und junge Zielgruppen. Eine Uebersicht zu ausgewaehlten Forschungsergebnissen.
[2019]
Gleich, Uli:
Influencer-Kommunikation in sozialen Netzwerken.
[2019]
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