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Ergebnisse:
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Ambrose, Grace J:, Meng, Juan: Ambrose, Paul J.: Why do millennials use Facebook? Enduring insights. [2020]
Belanche, Daniel: Flavian, Marta: Ibanez-Sanchez, Sergio: Followers' reactions to influencers' Instagram posts. [2020]
Lapierre, Matthew A.: Krcmar, Marina: Choi, Eunjoo: Haberkorn, Kristen A.: Locke, Sarah J.: Take a deep breath: the effects of televison exposure and family communication on family shopping-related stress. [2020]
Gleich, Uli: Werbung in sozialen Netzwerken. [2019]
Bamfo, Bylon Abeeku: Kraa, Jerry Jay: Asabere, Perdita: Atarah, Bede Akorige: Effect of television adverts on children's purchase behaviour: Evidence from Ghana. [2019]
Harris, Jennifer: Frazier, Willie: Fleming-Milici, Frances: Hubert, Patrice: Rodriguez-Arauz, Gloriana: u.a.: A qualitative assessment of US Black and Latino adolescents' attitudes about targeted marketing of unhealthy food and beverages. [2019]
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