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Ergebnisse:
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Bigeye, Orlando, Fla. (Hrsg.): Gender: Beyond the binary. Americans' attitudes, lifestyles, purchasing behaviors, and the implications for advertisers and marketers. A Bigeye 2021 national study. [2021]
Croes, Emmelyn: Bartels, Jos: Young adults' motivations for following social influencers and their relationship to identification and buying behavior. [2021]
Lapierre, Matthew A.: Krcmar, Marina: Choi, Eunjoo: Haberkorn, Kristen A.: Locke, Sarah J.: Take a deep breath: the effects of televison exposure and family communication on family shopping-related stress. [2020]
Lim, Heejin: Childs, Michelle: Visual storytelling on Instagram: branded photo narrative and the role of telepresence. [2020]
Ambrose, Grace J:, Meng, Juan: Ambrose, Paul J.: Why do millennials use Facebook? Enduring insights. [2020]
Belanche, Daniel: Flavian, Marta: Ibanez-Sanchez, Sergio: Followers' reactions to influencers' Instagram posts. [2020]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther: Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. [2020]
Jaakkola, Maarit: From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre. [2020]
Aubrey, Jennifer Stevens: Speno, Ashton Gerding: Gamble, Hilary: Appearance framing versus health framing of health advice: Assessing the effects of a YouTube channel for adolescent girls. [2020]
Youn, Seounmi: Shin, Wonsun: Adolescents' responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure. [2020]
Fritz, Alice Marianne: "Buy everything": the model consumer-citizen of Disney's Zootopia. [2020]
Gleich, Uli: Zielgruppenforschung als Grundlage fuer Werbekommunikation. [2020]
Ho, Hillbun: Shin, Wonsun: Lwin, May O.: Social networking site use and materialistic values among youth: The safeguarding role of the parent-child relationship and self-regulation. [2019]
Gleich, Uli: Werbung in sozialen Netzwerken. [2019]
Beaufort, Maren: How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study. [2019]
vom Orde, Heike: Influencer-Marketing in sozialen Medien und junge Zielgruppen. Eine Uebersicht zu ausgewaehlten Forschungsergebnissen. [2019]
Gleich, Uli: Influencer-Kommunikation in sozialen Netzwerken. [2019]
Ziewiecki, Sandra: Schwemmer, Carsten: Die Vernetzung von Influencern - eine Analyse der deutschen YouTube-Szene. [2019]
Spangardt, Benedikt: Glaubwuerdige Influencer sind gute Influencer. Zur Beeinflussung und Wirkung der Quellenglaubwuerdigkeit in der Influencer-Kommunikation. [2019]
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