Suche in IZI-Datenbank.de
Ergebnisse:
Croes, Emmelyn: Bartels, Jos: Young adults' motivations for following social influencers and their relationship to identification and buying behavior. [2021]
Martinez-Sala, Alba-Maria: Barrientos-Baez, Almudena: Caldevilla-Dominguez, David: Television fandom. Study of its impact on the Netflix's social media communication strategy. [2021]
Bigeye, Orlando, Fla. (Hrsg.): Gender: Beyond the binary. Americans' attitudes, lifestyles, purchasing behaviors, and the implications for advertisers and marketers. A Bigeye 2021 national study. [2021]
Lim, Heejin: Childs, Michelle: Visual storytelling on Instagram: branded photo narrative and the role of telepresence. [2020]
Ambrose, Grace J:, Meng, Juan: Ambrose, Paul J.: Why do millennials use Facebook? Enduring insights. [2020]
Belanche, Daniel: Flavian, Marta: Ibanez-Sanchez, Sergio: Followers' reactions to influencers' Instagram posts. [2020]
Aubrey, Jennifer Stevens: Speno, Ashton Gerding: Gamble, Hilary: Appearance framing versus health framing of health advice: Assessing the effects of a YouTube channel for adolescent girls. [2020]
Youn, Seounmi: Shin, Wonsun: Adolescents' responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure. [2020]
Fritz, Alice Marianne: "Buy everything": the model consumer-citizen of Disney's Zootopia. [2020]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther: Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. [2020]
Jaakkola, Maarit: From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre. [2020]
Lapierre, Matthew A.: Krcmar, Marina: Choi, Eunjoo: Haberkorn, Kristen A.: Locke, Sarah J.: Take a deep breath: the effects of televison exposure and family communication on family shopping-related stress. [2020]
Gleich, Uli: Zielgruppenforschung als Grundlage fuer Werbekommunikation. [2020]
Ho, Hillbun: Shin, Wonsun: Lwin, May O.: Social networking site use and materialistic values among youth: The safeguarding role of the parent-child relationship and self-regulation. [2019]
Gleich, Uli: Werbung in sozialen Netzwerken. [2019]
Beaufort, Maren: How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study. [2019]
Bamfo, Bylon Abeeku: Kraa, Jerry Jay: Asabere, Perdita: Atarah, Bede Akorige: Effect of television adverts on children's purchase behaviour: Evidence from Ghana. [2019]
Harris, Jennifer: Frazier, Willie: Fleming-Milici, Frances: Hubert, Patrice: Rodriguez-Arauz, Gloriana: u.a.: A qualitative assessment of US Black and Latino adolescents' attitudes about targeted marketing of unhealthy food and beverages. [2019]
vom Orde, Heike: Influencer-Marketing in sozialen Medien und junge Zielgruppen. Eine Uebersicht zu ausgewaehlten Forschungsergebnissen. [2019]
Gleich, Uli: Influencer-Kommunikation in sozialen Netzwerken. [2019]
Autor
Schlagwort
(187)
(166)
(152)
(124)
(94)
(90)
(85)
(82)
(67)
(65)
(64)
Publikationstyp
(171)
(25)
(6)
(33)
(33)
(1)
(143)
(100)
(14)
(13)
(4)
(1)
(3)
(9)
Erscheinungsjahr
(10)
(10)
(11)
(17)
(10)
(11)
(22)
(11)
(14)
(18)
(26)
(101)
(73)
(5)
(2)
Sprache
(180)
(159)
(4)
(2)
(1)
Zeitschrift
(24)
(17)
(12)
(9)
(4)
(3)
(3)
(3)
(3)
(2)
(2)
(2)
Bitte Dokument und Feld auswählen