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Ergebnisse:
Gleich, Uli: Werbung und Diversitaet. [2022]
Bermudez-Gonzalez, Guillermo: Sanchez-Teba, Eva Maria: Benitez-Marquez, Maria Dolores: Montiel-Chamizo, Amanda: Generation Z young people's perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention. [2022]
Roth-Cohen, Osnat: Rosenberg, Hananel: Lissitsa, Sabina: Are you talking to me? Generation X, Y, Z responses to mobile advertising. [2022]
van der Bend, Daphne L. M.: Jakstas, Tammie: van Kleef, Ellen: Shrewsbury, Vanessa A.: Bucher, Tamara: Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities and challenges. [2022]
Castillo-Abdul, Barbara: Perez-Escoda, Ana: Nunez-Barriopedro, Estela: Promoting social media engagement via branded content communication: A fashion brands study on Instagram. [2022]
Packer, Jessica: Croker, Helen: Goddings, Anne-Lise: Boyland, Emma J.: Stansfield, Claire: u.a.: Advertising and young people's critical reasoning abilities: Systematic review and meta-analysis. [2022]
Kempt, Hendrik: Nagel, Saskia K.: Fake News zwischen Freiheisrechten und Verantwortung. [2022]
Rasmussen, Eric E.: Riggs, Rachel E.: Sauermilch, Willow S.: Kidfluencer exposure, materialsm, and U.S. tweens' purchase of sponsored products. [2022]
Denk, Janis: Burmester, Alexa: Kandziora, Michael: Clement, Michel: The impact of COVID-19 on music consumption and music spending. [2022]
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Lapierre, Matthew A.: Krcmar, Marina: Choi, Eunjoo: Haberkorn, Kristen A.: Locke, Sarah J.: Take a deep breath: the effects of televison exposure and family communication on family shopping-related stress. [2021]
Gleich, Uli: Auditive Werbekommunikation. [2021]
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