Suche in IZI-Datenbank.de
Ergebnisse:
Hoek, Rhianne W.: Rozendaal, Esther: van Schie, Hein T.: Buijzen, Moniek: Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. [2021]
Karsay, Kathrin: Matthes, Joerg: Froehlich, Valerie: Gender role portrayals in television advertisements: Do channel characteristics matter? [2020]
Spielvogel, Ines: Naderer, Brigitte: Matthes, Joerg: Obereder, Agnes: "Unterstuetzt durch Produktplazierung": Die Perspektive der Eltern gegenueber Regulierungsmassnahmen fuer eingebettete Werbeformen in Film und Fernsehen. [2020]
Pinto, Adena: Pauze, Elise: Mutata, Rachel: Roy-Gagnon, Marie-Helene: Potvin Kent, Monique: Food and beverage advertising to children and adolescents on television: A baseline study. [2020]
Rummo, Pasquale E.: Cassidy, Omni: Wells, Ingrid: Coffino, Jaime A.: Bragg, Marie A.: Examining the relationship between youth-targeted food-marketing expenditures and the demographics of social media followers. [2020]
Ebiquity (Hrsg.): Mind the gap. A closer look at video advertising reach in the age of increasing media fragmentation. [2020]
Mechler, Konstantin: Rausch, Juliane: Mountford, William K.: Ries, Markus: Disease awareness or subtle product placement? Orphan diseases featured in the television series "House, M.D." - a cross-sectional analysis. [2020]
Opree, Suzanna J.: Petrova, Siana: Rozendaal, Esther: Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. [2020]
Lavrisa, Ziva: Hristov, Hristo: Kelly, Bridget: Pravst, Igor: Regulating children's exposure to food marketing on television: are the restrictions during children's programmes enough? [2020]
Segijn, Claire M.: Araujo, Theo: Voorfeld, Hilde A. M.: Smit, Edith G.: Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. [2020]
Sandhu, Namrata: Fueling gender stereotypes: A content analysis of automobile advertisements. [2019]
Hakansson, A.: Widinghoff, C.: Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages. [2019]
Beaufort, Maren: How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study. [2019]
Kelly, Bridget: Vandevijvere, Stefanie: Ng, SeeHoe: Adams, Jean: Allemandi, Lorena: u.a.: Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. [2019]
Hu, Jiajin: Ding, Ning: Yang, Liu: Ma, Yanan: Gao, Ming: Wen, Deliang: Association between television viewing and early childhood overweight and obesity: a pair-matched case-control study in China. [2019]
Bamfo, Bylon Abeeku: Kraa, Jerry Jay: Asabere, Perdita: Atarah, Bede Akorige: Effect of television adverts on children's purchase behaviour: Evidence from Ghana. [2019]
Harris, Jennifer: Frazier, Willie: Fleming-Milici, Frances: Hubert, Patrice: Rodriguez-Arauz, Gloriana: u.a.: A qualitative assessment of US Black and Latino adolescents' attitudes about targeted marketing of unhealthy food and beverages. [2019]
Gleich, Uli: Umfeld und Stimmung als wichtige Variablen bei der Werbewirkung. [2019]
Ebiquity (Hrsg.): Looking forward: TV in 2022 - TV at the tipping point. [2019]
Gleich, Uli: Der Einfluss von Kontextfaktoren auf die Werbewirkung. [2019]
Autor
Schlagwort
(340)
(307)
(277)
(243)
(139)
(136)
(132)
(128)
(126)
(125)
(119)
Publikationstyp
(377)
(35)
(10)
(51)
(22)
(3)
(3)
(349)
(82)
(15)
(47)
(7)
(1)
(2)
(15)
Erscheinungsjahr
(9)
(10)
(13)
(15)
(17)
(11)
(24)
(44)
(37)
(32)
(34)
(179)
(164)
(9)
(4)
Sprache
(407)
(190)
(3)
(2)
(2)
Zeitschrift
(21)
(17)
(14)
(12)
(8)
(6)
(6)
(6)
(6)
(5)
(4)
(4)
Bitte Dokument und Feld auswählen