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Feller, Gavin: Burroughs, Benjamin:
Branding kidfluencers: Regulating content and advertising on YouTube.
[2022]
Wayne, Michael L.:
Netflix, Amazon, and branded television content in subscription video on-demand portals.
[2018]
Hearn, Alison:
Producing "reality". Branded content, branded selves, precarious futures.
[2017]
Prosic-Santovac, Danijela:
Popular video cartoons and associated branded toys in teaching English to very young learners: A case study.
[2016]
Kraak, Vivica I.: Story, M.:
Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematik review and research needs.
[2015]
Stipp, Horst:
The branding of television networks: Lessons from branding strategies in the U.S. market.
[2012]
Bucy, Erik Page: Kim, Sojung Claire: Park, Miyeong Cecilia:
Host selling in cyberspace: Product personalities and character advertising on popular children's websites.
[2011]
Swann, Andrew: Foerster, Kati:
BBC1: A trademark of Britishness.
[2011]
de Droog, Simone M.: Valkenburg, Patti M.: Buijzen, Moniek:
Using brand characters to promote young children’s liking of and purchase requests for fruit.
[2011]
Roberto, Christina A.: Baik, Jenny: Harris, Jennifer L.: Brownell, Kelly D.:
Influence of licensed characters on children's taste and snack preferences.
[2010]
Buckingham, David (Hrsg.): Tingstad, Vebjorg (Hrsg.):
Childhood and consumer culture.
[2010]
Hagen, Ingunn: Nakken, Oivind:
Creating long-lasting brand loyality - or a passing "craze"?: Lessons from a "child classic" in Norway.
[2010]
Skaar, Havard:
Branded selves: How children relate to marketing on a social network site.
[2010]
Beisswenger, Achim (Hrsg.):
YouTube und seine Kinder. Wie Online-Video, Web TV und Social Media die Kommunikation von Marken, Medien und Menschen revolutionieren.
[2010]
Phau, Ian: Cheong, Edith:
Young consumers' evaluations of diffusion brands.
[2009]
de Droog, Simone Marijke: Valkenburg, Patti M.: Buijzen, Moniek:
Using brand characters to promote young children’s fruit consumption.
[2009]
Goldman, Robert: Papson, Stephen:
"Just Do It," but not on my planet.
[2009]
Twitchell, James B.:
Reflections and reviews. An English teacher looks at branding.
[2009]
Skaar, Havard:
Branded selves. How children in Norway relate to marketing on a social network site.
[2009]
Harris, Michael S.:
Institutional brand personality and advertisements during televised games.
[2009]
Autor
Antes, Wolfgang (1)
Auty, Susan (1)
Baik, Jenny (1)
Beisswenger, Achim (1)
Bell, Robert A. (1)
Blades, Mark (1)
Borzekowski, Dina L. G. (1)
Brownell, Kelly D. (1)
Buckingham, David (4)
Bucy, Erik Page (1)
Buijzen, Moniek (5)
Burroughs, Benjamin (1)
Cassady, Diana (1)
Chan, Kara (1)
Cheong, Edith (1)
Derbaix, Christian (1)
Dotson, Michael J. (1)
Dreier, Hardy (1)
Feller, Gavin (1)
Foerster, Kati (1)
Giglio, J. Matt (1)
Gleich, Uli (1)
Goettlich, Udo (1)
Goldman, Robert (1)
Gunter, Barrie (1)
Hagen, Ingunn (1)
Hansen, Flemming (2)
Harris, Jennifer L. (1)
Harris, Michael S. (1)
Hearn, Alison (1)
Hendershot, Heather (1)
Hyatt, Eva M. (1)
Jennings, Nancy (1)
Kim, Sojung Claire (1)
Kraak, Vivica I. (1)
Kraemer, Helena C. (1)
Lampert, Claudia (1)
Lees, Nancy (1)
Lewis, Charlie (1)
Lury, Karen (1)
MacAllister, Matthew P. (1)
Martensen, Anne (1)
Matheson, Donna M. (1)
Montgomery, Kathryn C. (1)
Muenker, Stefan (1)
Nakken, Oivind (1)
Nieland, Joerg-Uwe (1)
Oates, Caroline (1)
Ouellette, Laurie (1)
Owen, Laura Helen (1)
Papson, Stephen (1)
Park, Miyeong Cecilia (1)
Pecheux, Claude (1)
Phau, Ian (1)
Phoenix, Ann (1)
Prosic-Santovac, Danijela (1)
Rasmussen, Jeanette (1)
Roberto, Christina A. (1)
Robinson, Thomas N. (1)
Sandler, Kevin S. (2)
Skaar, Havard (2)
Stabile, Carol A. (1)
Stipp, Horst (1)
Story, M. (1)
Swann, Andrew (1)
Tingstad, Vebjorg (3)
Townsend, Marilyn (1)
Tufte, Birgitte (3)
Turow, Joseph (2)
Twitchell, James B. (1)
Valkenburg, Patti M. (5)
Watnik, Mitchell (1)
Wayne, Michael L. (1)
Young, Brian (1)
de Droog, Simone M. (1)
de Droog, Simone Marijke (1)
Schlagwort
Branding
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(23)
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(22)
Werbung
(18)
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(13)
Konsumverhalten
(11)
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Internet
(9)
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Markenkenntnis
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Werbewirkung
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2000-2009
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1990-1999
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Englisch
(39)
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Applied developmental psychology
(1)
Archives of pediatrics and adolescent medicine
(1)
Children and computer technology
(1)
Critical studies in media communication
(1)
International journal of behavioral nutrition and physical activity
(1)
Journal of Advertising Research
(1)
Journal of children and media
(1)
Journal of consumer marketing
(1)
Journal of health communication
(1)
Journal of marketing communications
(1)
Kidscreen
(1)
Language teaching research
(1)
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