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Author:
Kuebler, Hans-Dieter
Editor / Collaborator:
Krieger, Michael
Title:
Vom niedlichen Blickfang zum speziellen Marketing-Segment. Kinder und Werbung - ein Streifzug durch Gegenwart und Geschichte.
Publisher Statement:
Koeln: Rheinland-Verl. 1993, S. 223-248.
Collection:
Spielwelten der Kinder an Rhein und Maas.
Language:
german
Publication Year:
1993
Publication Type:
contribution
Descriptors:
historical development
;
child
;
children's media
;
marketing
;
media effect
;
merchandising
;
sponsor
;
consumer behaviour
;
social norm
;
forms of advertising
;
advertising medium
;
advertising business
;
advertising
