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Author:
Loehr, Paul
Title:
Kinder und Fernsehwerbung. Forschungsergebnisse.
Full Text:
Journal:
Televizion
, 6/1993/2, S. 28-35
Language:
german
Publication Year:
1993
details.label.typ_de:
Dokumentation; Zeitschriftenartikel
details.label.keywords_alle_de:
Kind
;
Medienwirkungsforschung
;
Programmanalyse
;
Werbefernsehen
;
Werbewirkung
;
Werbung
