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Author:
Ward, Scott
;
Wackman, Daniel B.
Title:
Children's information processing of television advertising.
Publisher Statement:
Beverly Hills, Calif. u.a.: Sage 1973, S. 119-146.
Collection:
New models for mass communication research.
Language:
english
Publication Year:
1973
details.label.typ_de:
Sammelwerkbeitrag
details.label.keywords_alle_de:
Feldversuch
;
Fernsehen
;
Informationsfluss
;
Informationsverarbeitung
;
Kind
;
Kognitive Entwicklung
;
Werbesendung