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Author:

Johnson, Benjamin K.; Bradshaw, Amanda S.; Davis, Julia; Diegue, Vanessa; Frost, Lily; u.a.

Title:

Credible influencers. Sponsored YouTube personalities and effects of warranting cues.

Journal:

Journal of media psychology, 34/2022/4, S. 236-248.

Language:

english

Publication Year:

2022

Publication Type:

research report; periodical article

Descriptors:

audio-visual design; influence; evaluation; attitude; experiment; credibility; internet; young adult; marketing; media character; media effect; new media; online survey; persuasive communication; production; reception; social media; undergraduate; video; perception; advertising

Last update: Apr 11, 2024 // Number of documents: 35484