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results: 1
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Author:
Krebs, Cornelia
;
Kueppers, Markus
Title:
Vom Sound zur Markenwelt - die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments.
Full Text:
Journal:
Media Perspektiven
, -/2022/6, S. 288-294.
Language:
german
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
associative processes
;
auditory design
;
emotion
;
emotional effect
;
experiment
;
radio broadcasting
;
radio use
;
brand awareness
;
brand
;
media effect
;
oral interview
;
music
;
online survey
;
persuasive communication
;
qualitative research
;
quantitative research
;
social research
;
language
;
speaker
;
text
;
depth psychology
;
conception
;
commercial
;
advertising effect
;
advertising
;
target group