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Author:

Rasmussen, Eric E.; Riggs, Rachel E.; Sauermilch, Willow S.

Title:

Kidfluencer exposure, materialsm, and U.S. tweens' purchase of sponsored products.

Journal:

Journal of children and media, 16/2022/1, S. 68-77.

Language:

english

Publication Year:

2022

Publication Type:

research report; periodical article

Descriptors:

influence; adolescent; consumer; consumer behaviour; correlation; lifestyle; brand; media character; media effect; new media; online survey; preteen; quantitative research; social media; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484