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results: 1
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Author:
Feijoo, Beatriz
;
Sadaba, Charo
Title:
When ads become invisible: Minors' advertising literacy while using mobile phones.
Full Text:
Journal:
Media and communication
, 10/2022/1, S. 339-349.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
digitalisation
;
attitude
;
parents
;
parental survey
;
emotional effect
;
mobile phone use
;
adolescent
;
brand
;
media literacy
;
media criticism
;
mobile media
;
oral interview
;
new media
;
persuasive communication
;
preteen
;
qualitative research
;
smartphone
;
social media
;
entertainment
;
advertising competence
;
advertising effect
;
advertising
;
knowledge