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Author:
Balaban, Delia Cristina
;
Mucundorfeanu, Meda
;
Muresan, Larisa Ioana
Title:
Adolescents' understanding of the model of sponsored content of social media influencer Instagram stories.
Journal:
Media and communication
, 10/2022/1, S. 305-316.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
adolescence
;
effectiveness
;
attitude
;
experiment
;
foreign language
;
adolescent
;
cognition
;
girl
;
brand
;
media character
;
media content
;
media literacy
;
media criticism
;
media effect
;
media industry
;
mother tongue
;
new media
;
online survey
;
persuasive communication
;
quantitative research
;
social media
;
language
;
behaviour
;
advertising competence
;
advertising effect
;
advertising
;
knowledge