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Author:

Balaban, Delia Cristina; Szambolics, Julia

Title:

A proposed model of self-perceived authenticity of social media influencers.

Journal:

Media and communication, 10/2022/1, S. 235-246.

Language:

english

Publication Year:

2022

Publication Type:

research report; periodical article

Descriptors:

credibility; in-depth interview; interaction; internet; brand; marketing; media character; media content; media communication; new media; online survey; qualitative research; self concept; social media; perception; advertising; moral concept; target group

Last update: Apr 11, 2024 // Number of documents: 35484