Bermudez-Gonzalez, Guillermo; Sanchez-Teba, Eva Maria; Benitez-Marquez, Maria Dolores; Montiel-Chamizo, Amanda

Generation Z young people's perception of sexist female stereotypes about the product advertising in the food industry: Influence on their purchase intention.

Foods, 11/2022/1, art. 53, S. 17.

english

2022

research report; periodical article

influence; evaluation; influential variable; attitude; ethics; survey among experts; woman; gender; generation gap; gender representation; gender role; gender difference; adolescent; young adult; consumer; consumer behaviour; food advertisement; media ethics; media effect; online survey; persuasive communication; quantitative research; beauty ideal; sexism; sexual media content; stereotype; undergraduate; video; perception; advertising effect; advertising