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Author:

Nicolini, Valentina; Cassia, Fabio

Title:

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements.

Full Text:

Journal:

Asia-Pacific journal of business administration, 14/2022/2, S. 166-184.

Language:

english

Publication Year:

2022

Publication Type:

research report; periodical article

Descriptors:

affect; anxiety; influence; representation; attitude; emotional effect; health education; health knowledge; group interview; humour; child; children's commercial; consumer behaviour; nicotine; nicotine abuse; prevention; preteen; qualitative research; student survey; social norm; behaviour; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484