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Author:

Balaban, Delia C.; Mucundorfeanu, Meda; Naderer, Brigitte

Title:

The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects.

Journal:

Communications, 47/2022/3, S. 395-421.

Language:

english

Publication Year:

2022

Publication Type:

introduction; periodical article

Descriptors:

affect; influence; experiment; identification; adolescent; youth media protection; young adult; consumer behaviour; model; brand awareness; brand; media character; media effect; online survey; quantitative research; social media; model; perception; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484