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Author:
Fruehbrodt, Lutz
;
Floren, Annette
Issuing Body:
Otto Brenner Stiftung, Frankfurt, Main
Title:
Unboxing YouTube. Im Netzwerk der Profis und Profiteure.
Publisher Statement:
Frankfurt, Main: Otto Brenner Stiftung 2019. 140 S.
Series Title:
(OBS-Arbeitsheft. 98)
Language:
german
Publication Year:
2019
Publication Type:
research report; periodical article
Descriptors:
influence
;
actor
;
survey among experts
;
gender
;
gender role
;
content analysis
;
internet
;
adolescent
;
child
;
youth media protection
;
commercialization
;
consumer
;
consumer behaviour
;
State Media Authorities
;
marketing
;
media analysis
;
media character
;
media regulation
;
media industry
;
opinion formation
;
merchandising
;
migrant
;
new media
;
public service broadcasting
;
persuasive communication
;
broadcasting station operating under private law
;
programme analysis
;
qualitative research
;
social media
;
media experts
;
entertainment
;
video
;
video use
;
model
;
advertising medium
;
advertising effect
;
advertising
;
value-orientation
