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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Zielgruppenforschung als Grundlage fuer Werbekommunikation.

Full Text:

Journal:

Media Perspektiven, -/2020/12, S. 661-665.

Language:

german

Publication Year:

2020

Publication Type:

annotated bibliography; periodical article

Descriptors:

old person; age group; age difference; recommendation; adult; generation gap; information; cross-cultural comparison; internet; internet use; adolescent; young adult; communication; consumer; consumer behaviour; criticism; culture; brand awareness; brand; marketing; media market research; media experience; media research; media content; media use; new media; participation; persuasive communication; social media; forms of advertising; advertising competence; advertising medium; advertising effect; advertising; target group

Last update: Apr 11, 2024 // Number of documents: 35484