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Author:
Bohn, Alexander
;
Domke, Uwe
;
Isenbart, Jan
Title:
Die positive Grundstimmung beim Hoeren von Audio. Eine Studie zum Einfluss emotionaler Bewertungen von Mediengattungen auf die Nutzungsmotive.
Full Text:
Journal:
Media Perspektiven
, -/2020/12, S. 636-648.
Language:
german
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
age difference
;
auditory media
;
digitalisation
;
emotion
;
emotional effect
;
adult
;
radio use
;
adolescent
;
young adult
;
marketing
;
media use
;
media comparison
;
oral interview
;
music
;
new media
;
media use motive
;
online survey
;
print media
;
mental condition
;
qualitative research
;
quantitative research
;
reception
;
reception situation
;
daily routine
;
video use
;
perception
;
advertising
;
target group