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Author:
Croes, Emmelyn
;
Bartels, Jos
Title:
Young adults' motivations for following social influencers and their relationship to identification and buying behavior.
Full Text:
Journal:
Computers in human behavior
, 124/2021/Art. 106910, 10 S.
Language:
english
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
age difference
;
influence
;
educational level
;
gender difference
;
habit
;
identification
;
identity
;
information
;
information retrieval
;
internet
;
internet use
;
adolescent
;
young adult
;
consumer
;
consumer behaviour
;
media character
;
motivation
;
new media
;
uses and gratifications theory
;
media use motive
;
online offer
;
online survey
;
persuasive communication
;
social media
;
entertainment
;
advertising effect
;
advertising