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Author:
Oh, Jeeyun
;
Lim, Hayoung Sally
;
Hwang, Angel Hsing-Chi
Title:
How interactive storytelling persuades: The mediating role of website contingency and narrative transportation.
Journal:
Journal of broadcasting and electronic media
, 64/2020/5, S. 714-735.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
influence
;
digitalisation
;
adult
;
narration
;
experiment
;
obesity
;
health education
;
health knowledge
;
website
;
interactivity
;
internet
;
internet use
;
young adult
;
media character
;
media content
;
media communication
;
media effect
;
opinion formation
;
narration
;
new media
;
online offer
;
online survey
;
participation
;
persuasive communication
;
audience participation
;
social media