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Author:
Ischen, Carolin
;
Araujo, Theo
;
van Noort, Guda
;
Voorfeld, Hilde
;
Smit, Edith
Title:
"I am here to assist you today": The role of entity, interactivity and experiential perceptions in chatbot persuasion.
Journal:
Journal of broadcasting and electronic media
, 64/2020/4, S. 615-639.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
affect
;
old person
;
avatar
;
influence
;
digitalisation
;
influential variable
;
attitude
;
recommendation
;
adult
;
experiment
;
website
;
interactive media
;
interactivity
;
internet
;
internet use
;
young adult
;
media communication
;
new media
;
online survey
;
persuasive communication
;
audience behaviour
;
technology
;
entertainment
;
pleasure
;
perception
;
advertising