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results: 1
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Author:
Cheng, Yang
;
Jiang, Hua
Title:
How do aI-driven chatbots impact user experience? Examining gratifications, perceived privacy risk, satisfaction, loyalty, and continued use.
Journal:
Journal of broadcasting and electronic media
, 64/2020/4, S. 592-614.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
avatar
;
need
;
influence
;
chat
;
data privacy
;
demographic data
;
adult
;
information
;
intelligence
;
internet
;
brand
;
media experience
;
media function
;
media communication
;
media use
;
media effect
;
motivation
;
new media
;
uses and gratifications theory
;
media use motive
;
online survey
;
privacy
;
audience needs
;
risk behaviour
;
technology
;
entertainment
;
virtual reality
;
satisfaction