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Author:

Martinez-Sala, Alba-Maria; Barrientos-Baez, Almudena; Caldevilla-Dominguez, David

Title:

Television fandom. Study of its impact on the Netflix's social media communication strategy.

Full Text:

Journal:

Revista de comunicacion de la SEECI, -/2021/54, S. 57-80.

Language:

english

Publication Year:

2021

Publication Type:

research report; periodical article

Descriptors:

fan; television; television series; content analysis; interaction; internet; internet use; adolescent; commentary; communication; communication strategy; consumer; brand awareness; brand; marketing; media analysis; media content; media communication; new media; online offer; programme trailer; reception; audience participation; social media; advertising

Last update: Apr 11, 2024 // Number of documents: 35484