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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Die Wirkung von Storytelling auf die Werbewahrnehmung.

Full Text:

Journal:

Media Perspektiven, -/2020/5, S. 297-300.

Language:

german

Publication Year:

2020

Publication Type:

annotated bibliography; periodical article

Descriptors:

influence; digitalisation; influential variable; emotional effect; adult; narration; gender difference; identification; involvement; camera perspective; communication; communication strategy; marketing; media effect; narration; persuasive communication; protagonist; relevance; reception; reception situation; video; perception; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484