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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Wirkungsaspekte visueller Werbegestaltung.
Full Text:
Journal:
Media Perspektiven
, -/2020/4, S. 216-219.
Language:
german
Publication Year:
2020
Publication Type:
annotated bibliography; periodical article
Descriptors:
influence
;
evaluation
;
picture
;
representation
;
attitude
;
adult
;
formal features
;
information processing
;
young adult
;
cognition
;
cognitive process
;
consumer behaviour
;
media market research
;
media effect
;
relation to reality
;
reality perception
;
text
;
text design
;
visual perception
;
perception
;
advertising effect
;
advertising