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Author:
Hoek, Rhianne W.
;
Rozendaal, Esther
;
van Schie, Hein T.
;
Buijzen, Moniek
Title:
Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old.
Full Text:
Journal:
Media psychology
, 24/2021/6
Language:
english
Publication Year:
2021
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Entwicklung
;
Experiment
;
Fernsehwerbung
;
Kind
;
Medienkompetenz
;
Medienpaedagogik
;
Messgenauigkeit
;
Messinstrument
;
Messung
;
Methode
;
Nachrichten
;
Pre-Teen
;
Reliabilitaet
;
Schriftliche Befragung
;
Schuelerbefragung
;
Test
;
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;
Werbekompetenz
;
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;
Werbung