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Author:
Hoek, Rhianne W.
;
Rozendaal, Esther
;
van Schie, Hein T.
;
Buijzen, Moniek
Title:
Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old.
Full Text:
Journal:
Media psychology
, 24/2021/6
Language:
english
Publication Year:
2021
Publication Type:
research report; periodical article
Descriptors:
development
;
experiment
;
television advertising
;
child
;
media literacy
;
media pedagogy
;
accuracy in measurement
;
measuring instrument
;
measurement
;
method
;
news
;
preteen
;
reliability
;
written survey
;
student survey
;
test
;
validity
;
advertising competence
;
advertising effect
;
advertising