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Author:

Rozendaal, Esther; Figner, Bernd

Title:

Effectiveness of a school-based intervention to empower children to cope with advertising.

Journal:

Journal of media psychology, 32/2020/3, S. 107-118.

Language:

english

Publication Year:

2020

Publication Type:

research report; periodical article

Descriptors:

coping strategy; effectiveness; evaluation; experiment; child; communication strategy; consumer behaviour; media activity; media education; media education; media literacy; media studies; media pedagogy; motivation; persuasive communication; preteen; written survey; student; student survey; school; self monitoring; behaviour change; advertising competence; advertising effect; advertising; knowledge

Last update: Apr 11, 2024 // Number of documents: 35484