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results: 1
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Author:
Segijn, Claire M.
;
Araujo, Theo
;
Voorfeld, Hilde A. M.
;
Smit, Edith G.
Title:
Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break.
Journal:
Journal of broadcasting and electronic media
, 64/2020/1, S. 41-61.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
attention
;
influence
;
chat
;
memory
;
adult
;
television
;
television advertising
;
memory
;
information retrieval
;
information processing
;
internet use
;
involvement
;
young adult
;
cognitive process
;
communication strategy
;
brand awareness
;
media use
;
new media
;
online survey
;
persuasive communication
;
viewing behaviour
;
show
;
social media
;
advertising effect
;
advertising