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Author:

Schiele, Kristen; Louie, Lauren; Chen, Steven

Title:

Marketing feminism in youth media: A study of Disney and Pixar animation.

Journal:

Business horizons, 63/2020/5, S. 659-669.

Language:

english

Publication Year:

2020

Publication Type:

research report; periodical article

Descriptors:

animation; animated film; actor; representation; Disney; appearance; feminism; film; film analysis; gender; gender representation; gender role; gender difference; grounded theory; hero; identity; children's film; children's programme; youth media; girl; marketing; media analysis; media content; protagonist; recipient

Last update: Apr 11, 2024 // Number of documents: 35484