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results: 1
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Author:
Al Qudah, Dana A.
;
Al-Shboul, Bashar
;
Al-Zoubi, Ala'
;
Al-Sayyed, Rizik
;
Cristea, Alexandra I.
Title:
Investigating users' experience on social media ads: perceptions of young users.
Journal:
Heliyon
, 6/2020/7, 12 S.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
influence
;
attitude
;
formal features
;
adolescent
;
young adult
;
correlation
;
media experience
;
media use
;
new media
;
online survey
;
social media
;
undergraduate
;
perception
;
advertising effect
;
advertising