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Editor / Collaborator:
Weber, Patrick; Mangold, Frank; Hofer, Matthias; Koch, Thomas
Title:
Glaubwuerdige Influencer sind gute Influencer. Zur Beeinflussung und Wirkung der Quellenglaubwuerdigkeit in der Influencer-Kommunikation.
Publisher Statement:
Baden-Baden: Nomos 2019, S. 155-174.
Language:
german
Publication Year:
2019
Publication Type:
research report; contribution