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results: 1
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Author:
Boerman, Sophie C.
;
van Reijmersdal, Eva A.
Title:
Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship.
Journal:
Frontiers in psychology
, 10/2020/Art. 3042, 15 S.
Language:
english
Publication Year:
2020
Publication Type:
research report; periodical article
Descriptors:
influence
;
influential variable
;
attitude
;
experiment
;
child
;
children's commercial
;
consumer behaviour
;
brand awareness
;
brand
;
marketing
;
media character
;
new media
;
online survey
;
parasocial interaction
;
preteen
;
student survey
;
social media
;
social relationship
;
understanding
;
video
;
perception
;
advertising competence
;
advertising effect
;
advertising
;
recognition