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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Umfeld und Stimmung als wichtige Variablen bei der Werbewirkung.

Full Text:

Journal:

Media Perspektiven, -/2019/12, S. 563-566.

Language:

german

Publication Year:

2019

Publication Type:

annotated bibliography; periodical article

Descriptors:

audio-visual design; influence; influential variable; mental preparation; emotion; adult; television; television advertising; humour; cross-cultural comparison; internet; young adult; contextual model; culture; cultural difference; media analysis; media research; media content; new media; online offer; persuasive communication; programming context; reception; sexual media content; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484