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Author:
von Rotz, Jonas
;
Tokarski, Kim Oliver
Editor / Collaborator:
Schellinger, Jochen; Tokarski, Kim Oliver; Kissling-Naef, Ingrid
Title:
Social influencer. Eine Analyse ausgewaehlter visueller und auditiver Stile erfolgreicher Social Influencer auf YouTube.
Full Text:
Publisher Statement:
Wiesbaden: Springer Gabler 2020, S. 407-434.
Collection:
Digitale Transformation und Unternehmensführung. Trends und Perspektiven für die Praxis.
Language:
german
Publication Year:
2020
Publication Type:
research report; contribution
Descriptors:
auditory design
;
influence
;
form of representation
;
actor
;
emotion
;
emotional effect
;
appearance
;
ethics
;
credibility
;
information
;
interaction
;
communication
;
communication skill
;
communication strategy
;
communication behaviour
;
media analysis
;
media character
;
media communication
;
media effect
;
opinion leader
;
facial expression
;
narration
;
new media
;
nonverbal communication
;
parasocial interaction
;
persuasive communication
;
social media
;
social relationship
;
language
;
video
;
visual design
;
visual communication
;
model
