Vargas-Bianchi, Lizardo; Mensa, Marta

Do you remember me? Women sexual objectification in advertising among young consumers.

Young consumers, 21/2020/1, S.77-90

english

2020

research report; periodical article

distraction; attention; influence; picture; representation; memory; eroticism; appearance; experiment; gender; gender representation; gender role; gender difference; adolescent; young adult; correlation; brand awareness; brand; marketing; pilot study; written survey; sexuality; sexual media content; undergraduate; visual design; visual perception; perception; advertising effect; advertising