Ambrose, Grace J:, Meng, Juan; Ambrose, Paul J.

Why do millennials use Facebook? Enduring insights.

Qualitative market research, 23/2020/1, S. 171-197.

english

2020

research report; periodical article

need; digitalisation; attitude; facebook; internet; internet use; adolescent; young adult; consumer; consumer behaviour; marketing; media use; mobile media; motivation; oral interview; new media; media use motive; online survey; qualitative research; quantitative research; relevance; social media; undergraduate; technology; advertising; moral concept