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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Der Einfluss von Kontextfaktoren auf die Werbewirkung.

Full Text:

Journal:

Media Perspektiven, -/2019/11, S. 528-530.

Language:

german

Publication Year:

2019

Publication Type:

annotated bibliography; periodical article

Descriptors:

anxiety; influence; influential variable; emotion; emotional effect; memory; television; television advertising; humour; information; involvement; adolescent; young adult; contextual model; media research; media content; persuasive communication; programming context; reception; visual design; perception; forms of advertising; commercial; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484