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results: 1
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Author:
Johnson, Derek
Editor / Collaborator:
Hains, Rebecca C. (Hrsg.); Mazzarella, Sharon R. (Hrsg.)
Title:
A license to diversify: Media franchising and the transformation of the "universal" LEGO minfigure.
Publisher Statement:
Cham: Palgrave Macmillan 2019, S. 321-344.
Collection:
Cultural studies of LEGO. More than just bricks.
Language:
english
Publication Year:
2019
details.label.typ_de:
Essay; Sammelwerkbeitrag
details.label.keywords_alle_de:
Cultural Studies
;
Diskurs
;
Diversitaet
;
Gender
;
Geschlechterdarstellung
;
Geschlechterunterschied
;
Globalisierung
;
Identitaet
;
Kinderkultur
;
Markenprodukt
;
Marketing
;
Medienfigur
;
Medienmarkt
;
Medienwirtschaft
;
Rasse
;
Rassenunterschied
;
Spiel
;
Spielzeug
;
Strategie
;
LEGO minifigure
;
Media franchise
;
Media license
