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Author:

Johnson, Derek

Editor / Collaborator:

Hains, Rebecca C.; Mazzarella, Sharon R.

Title:

A license to diversify: Media franchising and the transformation of the "universal" LEGO minfigure.

Publisher Statement:

Cham: Palgrave Macmillan 2019, S. 321-344.

Collection:

Cultural studies of LEGO. More than just bricks.

Language:

english

Publication Year:

2019

Publication Type:

essay; contribution

Descriptors:

Cultural Studies; discourse; diversity; gender; gender representation; gender difference; globalisation; identity; children's culture; brand; marketing; media character; media market; media industry; race; racial difference; game; toy; strategy

Last update: Apr 11, 2024 // Number of documents: 35484