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results: 1
from
Author:
MacAllister, Matthew P.
;
LaGroue, Jared
Editor / Collaborator:
Hains, Rebecca C.; Mazzarella, Sharon R.
Title:
"Hey, kids. Who wants a shot from the merch gun?!": LEGO Batman as a gateway commodity intertext.
Publisher Statement:
Cham: Palgrave Macmillan 2019, S. 47-71.
Collection:
Cultural studies of LEGO. More than just bricks.
Language:
english
Publication Year:
2019
Publication Type:
essay; contribution
Descriptors:
comic
;
computer game
;
Cultural Studies
;
television
;
film
;
hero
;
intertextuality
;
child
;
children's culture
;
commercialization
;
consumer behaviour
;
culture
;
marketing
;
media analysis
;
media character
;
media convergence
;
media culture
;
media socialization
;
media industry
;
merchandising
;
narration
;
socialization
;
game
;
toy
;
text
;
advertising
