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Author:
Xu, Li
;
Yan, Xiaohui
;
Zhang, Zhengwu
Title:
Research on the causes of the "Tik Tok" app becoming popular and the existing problems.
Full Text:
Journal:
Journal of advanced management science
, 7/2019/2, S. 59-63.
Language:
english
Publication Year:
2019
Publication Type:
situation report; periodical article
Descriptors:
activity
;
domestic production
;
development
;
international development
;
internet
;
creativity
;
marketing
;
media character
;
media industry
;
music
;
new media
;
uses and gratifications theory
;
social media
;
technology
;
video
;
video clip
;
video use
;
advertising