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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Influencer-Kommunikation in sozialen Netzwerken.
Full Text:
Journal:
Media Perspektiven
, -/2019/5, S. 253-257.
Language:
german
Publication Year:
2019
Publication Type:
annotated bibliography; periodical article
Descriptors:
influence
;
bogging
;
effectiveness
;
emotion
;
adult
;
identification
;
information
;
information provision
;
internet
;
internet use
;
involvement
;
adolescent
;
young adult
;
communication
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
marketing
;
media character
;
media communication
;
media effect
;
motivation
;
new media
;
parasocial interaction
;
personality trait
;
persuasive communication
;
social media
;
advertising effect
;
advertising