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Author:
Dammler, Axel
Title:
Hype oder Flop? Aktuelle Entwicklungen im Influencer*innen-Markt.
Full Text:
Journal:
Televizion
, 32/2019/1, S. 23-24.
Language:
german
Publication Year:
2019
Publication Type:
situation report; periodical article
Descriptors:
influence
;
digitalisation
;
credibility
;
information
;
youth
;
adolescent
;
lifestyle
;
media character
;
media communication
;
media market
;
media effect
;
media industry
;
opinion leader
;
new media
;
persuasive communication
;
social media
;
advertising