vom Orde, Heike

Influencer-Marketing in sozialen Medien und junge Zielgruppen. Eine Uebersicht zu ausgewaehlten Forschungsergebnissen.

Televizion, 32/2019/1, S. 8-10.

german

2019

literature review; periodical article

influence; gender representation; internet; adolescent; commercialization; communication; consumer; consumer behaviour; marketing; media ethics; media character; media communication; media criticism; media pedagogy; opinion leader; new media; public relations; persuasive communication; social media; model; advertising competence; advertising; target group