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results: 1
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Author:
Fruehbrodt, Lutz
Title:
Die (Geschaefts-) Welt der Influencer*innen.
Full Text:
Journal:
Televizion
, 32/2019/1, S. 4-7.
Language:
german
Publication Year:
2019
Publication Type:
situation report; periodical article
Descriptors:
professional identity
;
actor
;
representation
;
internet
;
commercialization
;
marketing
;
opinion formation
;
opinion leader
;
media analysis
;
media character
;
merchandising
;
new media
;
production
;
social media
;
entertainment
;
video
;
advertising